Updated on March 2, 2023 by admin
Agents face the problem of not having enough leads to work on most often. Most realtors fail because they do not possess the capability of generating leads, even though knowledge, conversion, and engagement skills are important after getting a lead.
Nowadays, there are too many tactics, strategies, and choices of media out there for us to know where to begin in today’s highly saturated market. In addition to a boom in digital strategies, such as online webinars, blogging, youtube videos, youtube short videos, social media ads, Tiktok videos, and more, digitalization has also triggered an explosion in online strategies.
As long as you are creative and have the bandwidth, the list is limitless. The best approach to lead generation is to follow timeless principles rather than using “trending” tactics and tips.
Lead Generation Principles for Singapore Property Agents
As a starting point, consider these three fundamental principles:
1) Reach out to a large number of people
You’ll find that the top producers in real estate always have listings or prospects to work with because they’ve mastered the art of generating consistent leads.
Reach-out volume is consistently higher among top performers.
By communicating with a larger number of people at a greater frequency, they are able to achieve greater results in a shorter period of time. They learn faster by adapting and repeating as they experience more setbacks quickly.
If you are able to anticipate all possible responses and questions in any situation, that is considered a point of “mastery”. I can speak from personal experience.
Put it this way: psychic. That’s not the case. In the same way, top sports athletes operate, it is just reflex and muscle memory.
A top 7-figure producer that I was familiar with sent more than 10,000 flyers every month to her target areas strategically targeted in a targeted manner. Her brand is well-known in her estate since she learned how to build it up. If she keeps up with her routine, she’ll never be faced with the “lacking leads” problem.
The “old school” way of marketing is not obsolete, even if it cost more and does not appeal to everyone. There is only one thing that matters: results.
Keeping volume in mind is essential. For you to have control over your business and choose which partners to work with, you need a lot of qualified leads.
2) Aspects of relevance
Consider the broader market relevance of your outreach strategy. In order to effectively reach your target audience, you need to know where they spend their time.
If you don’t reach the right audience, your marketing won’t work. What is the probability of Tiktok overtaking Youtube in 2022, for instance?
Due to the shrinking attention span of people, Tiktok has become more and more popular among older age groups. You should create content that appeals to your target market’s preference for edutainment, more than just creating dancing videos.
What are the best ways to ensure that our content is consumed?
As a result, we must have a clear understanding of the profile of our target audience and where they stand in their lives. In DigitelRes, we generate timely and timeless content on a weekly basis for our team.
Our agents don’t need to spend time and resources researching and developing content when we have a “central kitchen” of content available.
3) A sustainable future
Because Singapore has such a diverse population with a wide range of needs and aspirations, the property market is active and vibrant. The following stages of life will most likely be experienced by most people:
- First-time homebuyers
- Upgrading their home after selling it
- Better returns from property investment
Lead Gen for Property Singapore
Here are some tips that can help:
- Use online platforms: Utilize online platforms such as property portals, social media, and classified websites to advertise your property. You can create an eye-catching listing that highlights the unique features of your property and includes high-quality photos and videos.
- Offer incentives: Offering incentives such as freebies, discounts, or referral bonuses can encourage people to provide their contact information and express interest in your property.
- Work with real estate agents: Partnering with real estate agents who specialize in your property type and location can help you reach a wider audience and generate more leads.
- Attend property exhibitions: Attending property exhibitions can help you showcase your property to a targeted audience and network with potential buyers or investors.
- Optimize your website: Ensure that your website is optimized for search engines and mobile devices to attract more traffic and generate more leads.
Remember to follow up with your leads promptly and provide them with all the necessary information they need to make an informed decision. Good luck with your lead generation efforts!
Hurray! We have half the battle won if we understand the journey people take when making a decision about the property. In order to become their go-to person, you must develop content that answers their burning questions, position yourself effectively, and voila! There is magic in the air.
Wait a minute. At the moment, no.
As significant as getting married may be, property decisions are major decisions in a person’s life, either resulting in a rewarding experience or a complete financial catastrophe. Marriage isn’t decided on the first date or encounter, of course.
In order to determine our compatibility and fit with one another, it is a long process with a number of encounters. As a result of releasing just one article, piece of content, or a round of flyers, we cannot expect instant results and spontaneous sales.
Lead generation strategies must be disciplined and sustainable, as well as the nurturing of leads until they become customers. Financial sustainability is a great reason to choose door-knocking.
There are no costs. Financially, there is no risk. In addition to the benefits of having a good online presence, being able to deliver useful content to your site visitors and educating them also means that you can be prospecting at any time, even while you are asleep.
Instead of spending hours selling yourself at each meeting, you could spend that time meeting actual prospects who know who you are. You can talk to me in person if you need help with online branding or lead generation, whether you are new or experienced.
Contact Lawrence Lee and his team leaders and schedule an appointment.
In the real estate industry, Lawrence Lee, Executive Group District Director, is one of the industry’s most renowned leaders and personalities. His neighbors won’t be upset by him playing a few instruments decently. He adores music.
His wife barely finds his silly puns entertaining when he isn’t pillowed fighting with his son. With his experience in selecting and managing great property investments, he has helped many clients grow their wealth over the course of his career.
Several million dollar producing real estate agents in Singapore have also been coached by Lawrence Lee.